A collaborative survey from April 2012 carried out by QSRweb.com, fastcasual.com, digitalsignagetoday.com and NEC revealed the top benefits of Digital Menu Board Systems – here are the results:
- Centralised control of menu board content – 67.9%
- Better pricing flexibility – 49.1%
- Lower cost to make menu changes – 49.1%
- Increased customer satisfaction – 47.2%
- Increased sales of promotional items – 37.7%
- Improved operational efficiency – 37.1%
- Better compliance with labelling laws – 22.6%
- High order averages – 20.8%
- Increased sales of higher margin items – 18.9%
- Improved order accuracy – 17%
- Increased foot fall – 15.1%
- Higher margin per transaction – 9.4%
Average time to recoup investment in Digital Menu Board Systems:
- 0-6 months = 11.5%
- 7-12 months = 30.8%
- 13-18 months = 26.9%
- 19-24 months = 19.2%
- 24+ months = 11.5%
That’s a total of 88.5% of businesses that have recouped their investment in less than 2 years.
Digital Menu Boards are:
Affordable
Efficient
Flexible
Reliable
Environmentally Friendly
Future Proof
For more information on the digital menu board solution Eclipse Digital offer, visit our embed digital menu boards page.
Here is the full infographic:
