by Eclipse Digital | 4 May 2016 | Business Developments, General |
Digital signage reduces perceived waiting time by 33%. It also seems to have time-bending properties in general. I find it hard to believe i’ve been working with Eclipse for over 4 months now. Always learning and developing not only in marketing but in multiple disciplines.
Since my last post I have been busy!
Exhibiting at both the restaurant show and the takeaway expo promoting digital signage solutions for restaurants & fast casual diners. A completely new experience for myself that at first seemed slightly ominous but in turn helped me to develop my client-facing skills (and stand break down skills).
I’ve walked 16km or nearly 20k steps according to my Apple Watch, in one day, visiting numerous locations where Eclipse Digital have installed digital signage. Then putting my creative photography skills to the test for use in case studies and general promotion – more of this to follow but here’s a sneak peak for now:
Learning Google Adwords in more detail, working out Click through rates, Cost per Acquisition, Cost per clicks and the figures needed to make a ROI. All of this whilst researching and developing a campaign.
Analysing and seeing that my digital marketing activities are having an actual impact in terms of being shared to tens of thousands of people is truly satisfying. Helping to build a brand is exciting!
I expect that this will be my last post of 2015 but I’m sure I’ll be back in the new year writing regular updates throughout my work placement. Stay tuned and follow us on Twitter @EclipseDigiUK to keep on track with all my updates.
Stay Hungry, Stay Foolish.
Part 4 coming soon…
by Eclipse Digital | 4 May 2016 | Digital Signage Content, embed signage, General |
Updating your digital signage content regularly is key to keeping your audience engaged with your screens. Seasonal change is the perfect excuse to spice up your digital displays, whether it be holidays, national days or even time changes. Stay ‘current’. Leaving content unchanged for long periods only results in your the audience disengaging and as a brand you begin to loose the impact of a very powerful communication tool.
A little change, creativity and care can go a long way in the eyes of the audience.
Content changes do not have to be dramatic and they do not have to be done on the day of an event. Using digital signage software with scheduling functionality means you can pre-schedule certain content to play at relevant times, days or date(s). Below we’ve highlighted just some of the simple changes you can make to keep your content seasonally fresh.
Keep fresh with simple changes, such as:
Holiday greetings – these don’t have to affect the your normal content although content adaption generally seems seamless. Simply schedule the greeting to play every so often.
Seasonal sale offers or promotions are a great way to grab customer attention to seasonal or sale items. There is also a significant halo effect on the family of brands when advertising a product on digital signage. A sales increase of nearly 7x and an overall category increase of 11x that of the featured product has been recorded (Burke, 2009*).
Visual decoration to core design elements of your content can also help keep the signage up-to-date. This, in turn lets your customers and staff know the company is actively developing and delivering relevant content. Change stops content becoming stagnant and therefore draws more attention to the displays as consumers notice the new changes.
Get Creative. Changes don’t have to be huge. Subtle changes to the company logo or footer will not go unnoticed, such as a moustache for movember or a poppy for remembrance day. These small changes can help to show a caring and philanthropic company. Bigger changes such as font styles, colours and background images can create more of an impact when deployed with some careful thought.
Current affairs and events such as halloween, valentine’s, easter, remembrance sunday, world health day etc are some more examples of how to keep your signage fresh.
A four step strategy to keeping Digital Signage content fresh:
- Create a schedule outlining the days / events you wish to make content changes for.
- Create all necessary content in advance.
- Schedule that content on your digital signage software in advance.
- Repeat this process.
How do you keep content fresh? Share your tips and tricks by leaving a comment below.
by Eclipse Digital | 4 May 2016 | Business Developments, General |
Nearly 3 months in, still alive. What a great experience it has been so far. I have learnt a great deal since starting work at Eclipse and have gained practical experience in numerous Marketing and Business related disciplines.
To name a few:
- Digital Marketing in general
- Social Media Marketing – Building brand awareness through customer interaction and providing suitable content to the unique platform
- Inbound Marketing – To gain and keep consumers coming back for more, amazing content is the key.
- SEO – I have learnt numerous ways in which to boost rankings in search engines. It is quite an art to maximise your presence.
- Content Creation – Enhancing my knowledge of the Adobe suite including After effects, Illustrator and Photoshop work
- WordPress development – Creating new pages, posts and content, implementing new plug-ins and leaning Short code/HTML/CSS
- E-mail Marketing – Maximising click through and opening rates with the use of A/B testing, segmenting and content variations
- Analytics – Recognising areas of improvement and testing new ways to improve them
- Tea and Coffee making – Arguably the most important according to my colleagues
- And lots, lots more.
An example of some of my Illustrator work for embed signage’s ‘Why Digital Signage‘ Blog Post.
I will be writing regular updates on our blog throughout my work placement which will be posted on our social media pages for our followers to read. Don’t want to miss out? Follow us on Twitter @EclipseDigiUK
Check out part 3 here.
by Eclipse Digital | 4 May 2016 | Exhibitions, General |
From Monday 5th to Wednesday 7th October The Restaurant Show comes to London’s Olympia exhibition centre. The definitive platform for the restaurant and food service market.
Offering end-to-end digital signage solutions Eclipse Digital Media (GH50) will be returning this year to showcase solutions to improve and enhance businesses in the restaurant industry. Eclipse Digital will be demonstrating the latest developments in Digital Signage that include:
If you would like to see how your business can benefit from latest digital signage technology come and say hi to Eclipse Digital Media at the show or visit our site for more information.
Date: 5th/7th October
Location: Olympia, London
Stand: GH50
by Eclipse Digital | 4 May 2016 | Business Developments, General |
This month we warmly welcomed Elliot Dale to Eclipse Digital Media. He has joined us on a work placement from Kingston University, where he is currently studying a BSc(Hons) Degree in Marketing Management. During his time here, Elliot will be contributing to our Marketing team in various ways and will be writing regular updates on his time spent with us learning about the Digital Signage industry and marketing in general.
To kick things off, we wanted to get to know him a bit better so what better way than a introductory blog post / interview! We asked Elliot a few questions and have included them on this post (which Elliot is helping to compile) so we can all learn a bit more about our new Intern.
Full Name: Elliot Michael Dale
Age: 21
Currently studying: Marketing Management
Why did you choose Eclipse Digital for your work placement?
I chose Eclipse for my year in industry as I felt it offered a fantastic opportunity to gain lots of experience in not only my area of study, but in an innovative and exciting company and industry.
Did you know anything about Digital Signage before starting here?
I understood the basic concept behind Digital Signage but did not understand the impact it can have, and does have, on numerous industries.
How was your first day at Eclipse Digital?
My first day at Eclipse Digital was slightly nerve-racking as expected on starting any new job, but I quickly felt welcomed and part of the team.
What areas of Marketing interest you the most?
I have a fascination with a plethora of the marketing related disciplines including digital, SEO, positioning and branding.
What do you hope to hope to achieve during your time at Eclipse Digital?
I hope to broaden my knowledge and continue to gain real world experience in marketing. I also look forward to seeing how my work will have a positive impact on the company.
Anything extra, you’d like people to know about you?
The people who are crazy enough to think they can change the world are the ones that do.
Elliot will be writing regular updates on our blog throughout his work placement and will be posted on our social media pages for our followers to read. Don’t want to miss out? Follow us on Twitter @EclipseDigiUK.
Check out part 2 here.
