MARWELL ZOO
CLIENT
Marwell Zoo, (formerly Marwell Zoological Park) is a 140-acre zoo and registered charity situated at Hampshire, UK. It is home to over 170 exotic and endangered species and situated in beautiful, landscaped surroundings.
Beyond the park itself, the Marwell Wildlife charity works for international conservation, with a particular focus in Africa. The name of the park was changed from Marwell Zoological Park to Marwell Wildlife in 2009 to promote these wider activities.
ASSESS
Marwell Zoo wanted a new interactive way to engage with its visitors. They had an abundance of information they wanted to communicate to visitors and found printed media was limiting. They tasked Eclipse Digital with providing suggestions of ways to engage and communicate more effectively with the park visitors all year round.
Displays
Publisher
NTB
Amazing Result
INSTALL
Hardware
After evaluating various options, Eclipse Digital provided an outdoor interactive wayfinding solution. This outdoor wayfinding solution was composed by Eclipse Digital using an industry leading IP66 rated capacitive touch enclosure, from Harp Visual, a Samsung high-bright commercial grade panel and a ONELAN digital signage content management network.
Custom Enclosure
This was then built onto a beautiful timber framework from outdoor furniture and sign specialists Fitzpatrick Woolmer.
Interactive Map
The map design allows users to explore the park and touch the animal sections to discover key information about them. There are several other areas on the map to discover including, upcoming events, details on becoming a member, talks around the park and general information on where to eat, shop and the location of the facilities. All content can be updated by Marwell’s in house marketing & events team providing them the flexibility required to engage with their visitors and communicate important information in an effective and simplistic manner.
RESULTS
+ Eye-Catching Communication Tool
+ Interactive Map
+ Custom Enclosure
+ One Happy Customer
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