Country Choice
Digital Menu Boards
CLIENT
Running for over 35 years, Country Choice is the leading provider of In-store Bakery and Foodservice concepts in the UK.
Country Choice offer the full package to clients with a wide range of high quality frozen, chilled & ambient products, equipment, on-site training and point of sale services.
ASSESS
Country Choice have a variety of concepts and stores they support so needed a flexible solution provider to offer a variety of menu board packages while maintaining central control over the network and content.
“Our primary objective for introducing digital signage into our business was mainly to keep up with the times but also provide Country Choice concepts and our customers new ways to market to their consumers and to stay one step ahead of the competition.”
Richard Allchin, Marketing Manager – Digital, Country Choice
PROJECT
Hardware
Eclipse Digital supply a range of hardware solutions depending on the client install requirements. For the Substop concept, currently available via selected Londis and Shell Garages, there are stores with a number of Samsung Smart Signage Platform (SSSP) displays running the on-board SoC players. For other Substop stores, there are multiple commercial monitors with a single iBASE multi output, 24/7, commercial grade media player providing full HD content per output. Other clients that Country Choice supply, including SPAR’s Daily Deli concept, also include variations on the hardware solutions installed, be it the individually run SSSP displays or multi output iBASE players.
Software
All menu boards at the stores and concepts are managed using the cloud based software, embed signage. This software is managed from the Country Choice HQ and is where all menu board content is prepared, scheduled and published.
“The software has been great and provided us with just what we require for our menus including conditional play which allows us to display menu items to AM and PM availability!”
Richard Allchin, Marketing Manager – Digital, Country Choice
RESULTS
“Digital signage has made a huge impact on the stores that we have implemented it in. It has provide a real eye-catching solution for us to communicate our menus and products across to the consumers. We are lucky enough to have a great image library for us with our signage which helps our content hugely!”
“We have seen such a great success with our signage installations that we have made it part of our future Substop roll-out package”
Richard Allchin, Marketing Manager – Digital, Country Choice
Don’t Just Take Our Word For It.
GOT A PROJECT IN MIND?
Speak to one of our experts today