by Dan Thody | 21 Apr 2022 |
CLIENT BACKGROUND
Dr Juice is a local brand, situated in Malta, inspired by healthy living and is now one of Malta’s most loved brands. Famous for their nutritious, fresh-fruit smoothies and balanced meals, made from well-sourced, fresh ingredients.
Founded in 2004 by John Winfield after he arrived on the island and was quick to discover a lack of accessible healthy products for people on the go. John travelled the world to become a master in juicing and healthy food and returned after discovering the finest flavours, fruits and vegetables.
ECLIPSE ON THE MOVE
Located on a small island, Dr Juice were unable to find a suitable digital signage supplier. They turned to the world renowned search engine and came across Eclipse.
After initial discussions and consultations, an on site visit was required. Eclipse were happy to visit the small island, just south of Italy, to meet the Dr Juice team face to face. Assistance with installing and setting up of their digital menus was carried out, as well as training to use the embed software.
A journey across the Mediterranean was more than worth it.
With new sites being constructed, Dr Juice were looking to upgrade and move away from their static paper menus. The new sites were a great opportunity to start fresh and install digital menu boards.
A digital menu board solution was offered using 5 x 43″ Samsung SSP displays. The all-in-one displays run the embed software using the internal media player, meaning no other hardware was required. They also offer a brighter panel and constant 24/7 use, enticing customers in for a closer look.
To guarantee an easy, and level installation, we recommended a ceiling hung, single rail solution. The total width of the digital menu board is roughly 4.5m, so getting the screens level with each other is essential to the overall viewing experience. Two lightweight aluminium rails are joined together and hung from the ceiling, where the screens are mounted using brackets that sit into the groove of the rail.
With multiple stores, updating content is now easy and instaneous from a single place, thanks to embed software. embed allows any user to create, manage and update content remotely from any web browser and publish to the different sites. Scheduling content was also key, with Dr Juice having separate menus for different times of the day, which is done by adding conditional play rules to their content.
Don’t Just Take Our Word For It.
by Eclipse Digital | 21 Oct 2020
“Having the support of Eclipse Digital for our digital projects is invaluable. Their positive attitude, collaborative nature and distinct technical expertise gives us full confidence in the solutions we’re deploying throughout our estate”
Phil Goldsmith, Content Executive, Krispy Kreme UK
Throughout the UK and Ireland, Krispy Kreme use Digital Menu Boards in Theatre Stores, Fresh Shops and Rockets.
In high profile locations such as Westfield Stratford, Baker Street and Canary Wharf, Krispy Kreme use indoor Direct View LED.
Rolling out over the UK are Krispy Kreme’s GEN8 Cabinets offering a digital experience designed to surprise and delight customers at the point of purchase.
Popping up across the UK are the Krispy Kreme Drive Thrus offering a new way for customers to enjoy doughnuts.
Krispy Kreme are makers of world-famous doughnuts with a heritage dating back to 1937 in Winston-Salem, North Carolina. In the UK, they boast hundreds of locations where customers can buy their doughnuts made fresh, daily.
About Theravada
Theravada are IT solution providers operating in the UK, Europe and North Africa. They specialise in providing information technology solutions including end-to-end consulting, product and service design, delivery and support. Theravada are Krispy Kreme’s primary IT solution provider, helping to deliver all things digital and IT throughout the Krispy Kreme UK estate.
Krispy Kreme have been driven towards a digital transformation for years and tasked their IT solution provider Theravada to help achieve this. Theravada built a strong relationship with Eclipse Digital through many meetings and working on initial trial stores. After verifying Eclipse Digital’s services and valuing the expertise offered by the team, Theravada sub-contracted Eclipse Digital to provide a variety of Digital Signage services including hardware architecture, supply and commissioning, LED installation and ongoing support.
Krispy Kreme have been rolling out digital menu boards to their nationwide Theatre stores, Fresh shops, Rockets and Drive Thrus. The digital menus come in various configurations including:
- Single screen landscape / portrait
- 5×1 portrait
- 3×1 landscape
- 2×1 portrait
- Video walls
- Large stretched screens
- Shelf edge displays
Theravada provide the full solution to Krispy Kreme with the screen technology, installation services and support. The media player hardware supply, commissioning and software support is sub-contracted to Eclipse Digital.
Eclipse Digital work to provide excellent support service to Theravada and take care of the media player setup process, ensuring they are fully commissioned and pre-configured with store content, ready to be installed by the Theravada engineers.
embed signage is the digital signage software used throughout the Krispy Kreme estate. The software provides Krispy Kreme with the flexibility for hardware choices due to the vast selection of hardware supported. The software offers support for unlimited resolution configurations and gives scheduling tools to allow for campaigns to be easily scheduled and rules specified to activate different content.
The software includes functionality to sync content, integrate external systems such as LED lighting and for devices to trigger content on other devices… plus many more features which Krispy Kreme use depending on the store and customer experience required.
The menu board content consists of a combination images and menu pricing along with animated promo sections, some animations covering just one screen, others covering small sections of a screen. At specific intervals, the entire menu board (2×1, 3×1, 5×1 configurations) will show a take over that goes over all screens making a huge visual impact.
“The main reason for choosing embed is the user experience. Based on the others I have seen on the market this is by far the best. Not only visually but intuitively too. On top of that, the features are extensive and the support from the team is second to none”
Mike Tinnion, Senior Creative & Content Manager, Krispy Kreme UK
Krispy Kreme were looking to make fundamental changes to how the doughnuts were presented and sold in-store at partner sites such as Tesco and Welcome Break, through the introduction of digital technology to their cabinets. The new digital cabinets, dubbed ‘GEN8 cabs’ (being the 8th generation of the sales cabinets), were set to be unique, groundbreaking and ultimately a tool for increasing sales.
“The initial trial in 15 Tesco stores has gone very well and we are now pleased to continue the rollout into many more”
Suk Nicholas, Sales Director, Krispy Kreme UK
Each cabinet has digital header screens (one front 37″, one left 21″, one right 21″), which are used to reinforce key brand messages such as ‘Made Fresh Daily’ as well as providing specific tailored content depending on the store, the time of day, and the season.
There is a 15” HD display mounted internally which is used to deliver brand messages and promotion material such as ‘how it’s made’ films along with ‘Buy a Dozen’ promotions.
The cabinets also include digital shelf edge labels (SELs) which are used to display attractor loops (e.g. a waterfall of doughnuts) to catch the eye of customers, as well as full product ingredient specs, enabling customers to easily check for any allergens.
Presence sensors are used to detect when human presence is within a specific area in front of the cabinet. This triggers content to change on the SELs, which switch from a waterfall of doughnuts to fixed product information in order for the customer to make their purchase decision.
Finally, the cabinets include an LED light strip at the bottom which illuminate the floor below giving off a ‘floating’ effect. The colour can be changed to match the content and brand messaging for example, when running the Valentine’s campaign, the colour theme on screen was red so the LED strip was changed to red to match.
All of the content, sensor parameters, triggers and LED strip colours are controlled via one cloud based digital signage software; embed signage.
- Project lead & primary supplier: Theravada
- Digital Signage media players, presence sensors and LED light controller hardware supply and commissioning: Eclipse Digital
- Primary cabinet support provider: Theravada
- Digital Signage software support: Eclipse Digital
“The cabinets really showcase the opportunity for brands such as Krispy Kreme to deliver a clear message and drive customer interaction in a very busy in-store environment”
Rob Craig, Managing Director, Theravada
In some stand out locations Krispy Kreme needed screens with a big impact and unique size. They scoped a variety of Direct View LED products through Theravada who commissioned Eclipse Digital to design, supply, install and commission the LED solutions.
Eclipse Digital specified a range of Absen indoor direct view LED products to be used in various locations. The pixel pitch selected was 2.4mm and offered a range of module sizes to meet the unique spaces.
Absen LED was installed at:
- Canary Wharf – 2 x LED portrait banners
- Baker Street – 1 x LED landscape header
- Westfield Stratford – 1 x concave LED wall with cut out area for condiments
Using embed signage provides Krispy Kreme with the ability to make any resolution screen. The software provides application features designed specifically for LED walls including the ability to specify the exact size and position of content playback, making it a perfect option for direct view LED.
At Krispy Kreme’s Westfield Stratford location, there was a requirement to bring the ‘Hot Now’ Doughnut theatre to life and deliver a real spectacle for the customer.
Doughnuts are made fresh on site every day and come out hot ready to eat. To bring more theatre to this, Krispy Kreme wanted a countdown experience to build excitement to when the hot doughnuts would be ready.
It all starts with a 10″ touch screen tablet where staff on site can activate the Hot Now countdown. They press a button on the screen and this kick-starts the countdown on the 5×1 Portrait Digital Menus.
During the 30 minute countdown, content changes in a variety of ways, every 5 minutes, to highlight how long is left including a full screen promo takeover crescendo on both the 5×1 portrait digital menus and the 2×1 portrait digital menus.
Once the countdown has completed, the menu content on the 2×1 and 5×1 switch to the HOT NOW menu and promo content, the lights dim in store and the red HOT NOW sign above the serving counter, red LED lighting around the serving ‘hole in the wall‘ as well as the main store entrance sign all activate.
Technology used to deliver the HOT NOW experience:
- 10″ POE touch screen tablet for countdown activation
- Samsung Video Wall Screens with iBASE digital signage media players for 2×1 and 5×1 portrait menus
- Mode Lighting Tiger Power Units with iBASE digital signage media player for lighting control
- The content, device communication and light system integration is managed via embed signage
Krispy Kreme Drive Thrus are quite a hit across UK and Ireland with more rolling out each year.
Tuning into their audience and providing more ways in which people can conveniently obtain a luxurious sweet treat, Krispy Kreme have opened various Drive Thru locations with huge success.
Alongside digital menu boards inside the stores, Krispy Kreme also needed digital screens to provide promotional material and menu content to drivers as part of the drive thru experience.
Theravada designed, supplied and installed Krispy Kreme’s bespoke drive thru totems. These beautiful totems, include Samsung high bright outdoor screens together with iBASE digital signage media players.
Since 2020, Eclipse Digital have supplied the screens as well as the digital signage media players for the totems. Eclipse Digital also commission and support the digital signage players as well as support the software used in various locations such as Manchester, Peterborough, Enfield and Edinburgh.
by Eclipse Digital | 16 Apr 2018 |
Country Choice
Digital Menu Boards
Running for over 35 years, Country Choice is the leading provider of In-store Bakery and Foodservice concepts in the UK.
Country Choice offer the full package to clients with a wide range of high quality frozen, chilled & ambient products, equipment, on-site training and point of sale services.
Country Choice have a variety of concepts and stores they support so needed a flexible solution provider to offer a variety of menu board packages while maintaining central control over the network and content.
“Our primary objective for introducing digital signage into our business was mainly to keep up with the times but also provide Country Choice concepts and our customers new ways to market to their consumers and to stay one step ahead of the competition.”
Richard Allchin, Marketing Manager – Digital, Country Choice
Eclipse Digital supply a range of hardware solutions depending on the client install requirements. For the Substop concept, currently available via selected Londis and Shell Garages, there are stores with a number of Samsung Smart Signage Platform (SSSP) displays running the on-board SoC players. For other Substop stores, there are multiple commercial monitors with a single iBASE multi output, 24/7, commercial grade media player providing full HD content per output. Other clients that Country Choice supply, including SPAR’s Daily Deli concept, also include variations on the hardware solutions installed, be it the individually run SSSP displays or multi output iBASE players.
All menu boards at the stores and concepts are managed using the cloud based software, embed signage. This software is managed from the Country Choice HQ and is where all menu board content is prepared, scheduled and published.
“The software has been great and provided us with just what we require for our menus including conditional play which allows us to display menu items to AM and PM availability!”
Richard Allchin, Marketing Manager – Digital, Country Choice
Don’t Just Take Our Word For It.
by Eclipse Digital | 10 May 2016 |
PRIME BURGER – DIGITAL MENU BOARDS
“Our store at ExCel has been in the same position in the boulevard since 2009. Last year we reconfigured it a little.. Out went our flat, white, static printed boards that weren’t eye catching, and in came the new displays, which have proved a great investment. Since we have installed the screens at ExCeL, we’ve seen an increase in like-for-like sales of 50% and a lot of that is to do with the screens, without a doubt.”
Sam Steele, Director, Prime Burger
Prime Burger, which has outlets in St Pancras International Station, Euston Railway Station and ExCel London international conference centre, grew as part of the street food movement. Prime Burger started life serving high quality burgers at events and festivals, including Lords cricket, Glastonbury, The Chelsea Flower Show and the London 2012 Olympic Games, and now focuses its efforts on retail outlets rather than events, Guaranteeing customers receive a great burger in under eight minutes.
Prime Burger was investing in refurbishing its retail outlets to enhance the customer experience. As part of the refresh of these stores, Prime Burger wanted to make their menus very easy to navigate. They also wanted the menus to be very image-led, so they commissioned professional photography of all of their food. The aim was to install something into the stores to help show these images off to entice customers and Digital Signage was the chosen method.
“We didn’t want paper or card menus. We had previously used big printed boards that were above head height and were difficult to swap round every day, when changing from breakfast to lunch menus. They also didn’t have the visual impact necessary to really grab people’s attention.” – Sam Steele, Director, Prime Burger
Working with Prime Burger from start to finish, Eclipse Digital Media constructed a digital menu board solution that matched Prime Burgers needs in every respect. The solution installed consisted of a range of Samsung Smart Signage Platform displays (various sizes) paired with the cloud based digital signage software, embed signage.
“After consulting with Eclipse Digital, we put in five 48” displays at St. Pancras, which we arranged in portrait orientation. We also put in three 48” displays at ExCel, but in a landscape arrangement, while we put in four 32” displays at Euston as the ceiling is so low there isn’t enough space for the larger screens” – Sam Steele, Director, Prime Burger
Eclipse Digital Media used embed signage, cloud based digital signage software for this project. Eclipse Digital developed the digital menu board templates for Prime Burger on embed signage using a combination of the graphics and menu data updated via an Excel spreadsheet. Changes can be made almost instantly to any of the screens and schedules are configured to automatically switch menus at specific times of the day.
“Eclipse Digital remotely update the content on the displays in each of our stores… it’s a really painless process, and all we have to worry about is updating the artwork.” –
Sam Steele, Director, Prime Burger
The menu board solution installed has made a significant impact on the business. Customers are drawn in by the high quality imagery and sales have been positively impacted as a result.
by Eclipse Digital | 12 Feb 2016 |
SHERATON SKYLINE HOTEL LONDON HEATHROW
The Sheraton Skyline Hotel at London Heathrow is a 4 Star hotel with 350 guest rooms including Club rooms and is part of the Starwood Hotels and Resorts.
The hotel also boasts an 18-room conference centre that offers an range of services. This conference centre hosts daily business meetings, conferences and corporate events and is one of the key features of the hotel and continues to be a popular choice for businesses.
Sheraton Skyline were looking for a cost effective way to update their methods of communicating their conference centre room booking information to the public each day. They requested the software be very easy to use and to be able to make changes very quickly and they also wanted to replace their out-dated existing screens with new professional grade displays.
Eclipse Digital Media provided a cloud based digital signage software solution to meet Sheraton Skyline’s requirements. Using embedsignage.com it was possible to install a number of Android based digital signage media players and connect them to the existing totems and wall mounted displays, together with the installation of two new professional grade screens for the conference centre.
The media players are connected using WiFi and managed by the cloud based digital signage software. The conference centre displays (located in the lobby concierge and the Conference Centre main desk) display content that is updated directly from an Excel spreadsheet. A user role was created providing access to only be able to update the Excel spreadsheet data on embedsignage.com providing the conference centre the ability to change the information quickly without being able to edit any of the other displays content.
This solutions provides Sheraton Skyline with the ability to update any content on any of the screens from a central location saving them time. It also provides them with advanced scheduling functionality in order to preschedule content to play at various times throughout the week, meaning they can show the right content, in the right place at the right time.
